hi, i’m bella

product designer + marketeruc berkeley · cognitive science

I design thoughtful digital experiences at the intersection of product, consumer behavior, and visual storytelling.

education

UC Berkeley · B.A. Cognitive Science & Design

focus

UI/UX Design · Marketing Strategy · User-Centered Design · Consumer Behavior

experience

Hyundai Corporation · JUNGSAEMMOOL Beauty · Spero Apparel · TAUG Magazine

toolkit

Figma · Sketch · InVision · Framer · Adobe Creative Suite · Canva · CapCut · Google Workspace · Notion · Slack

Bella holding a bouquet of white flowers

experience

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Hyundai Corporation

Business Development & Marketing Intern

Feb 2026 — May 2026

JUNGSAEMMOOL Beauty

Global Marketing Intern

Aug 2025 — Nov 2025

Spero Apparel

UI/UX Designer & Social Media Manager

Jan 2025 — Present

TAUG Magazine

Magazine Designer, UI/UX Designer & Social Media Manager

Jan 2025 — Present

projects

Web Design

2026

Spero Apparel

A website redesign for a student-led apparel brand, built in collaboration with developers to create a cleaner, more cohesive shopping experience — from layout and visual hierarchy to navigation and checkout flow.

Case Study

2026

Tea Palette

App case studies and redesigns exploring how UX, visual hierarchy, and brand strategy create clearer digital experiences — featuring Beli, Duolingo, Disney+, and Trü Frü.

TAUG website redesign — issues page with a grid of magazine covers

Web Design

2025

TAUG Magazine

A site redesign for a UC Berkeley student publication, focused on content organization and visual consistency so readers can move through articles more easily.

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