JUNGSAEMMOOL Beauty
Global Marketing Intern
Global campaign work for a Korean beauty brand — social content, localization, and launch support across Amazon Prime Day, Costco, KCON, and U.S. pop-ups — that helped grow the brand's global following by 16,000+ in three months.
LinkedIn Post+16K
Follower Growth
5+
Retail & Event Launches
3
Month Campaign Window
Global Campaigns & Brand Activations
I supported launch and activation work across major retail moments and events, helping bring campaigns to life both online and in person:
- Amazon Prime Day
- Costco Sale Launch
- KCON
- LA Pop-Up
- NY Pop-Up
- Flagship Launch — 101 Seongsu store opening
Global Brand Strategy & Localization
- English localization
- International messaging
- Agency coordination
- Campaign execution
Impact
This experience showed me how a global campaign actually comes together — from major retail moments and a flagship store opening, to the localized content and messaging that make a brand feel native in a new market, to the community-building that keeps people engaged after the campaign ends.
Influencer, Social & Content Marketing
- Creator partnerships
1 / 8
- Content planning
US Social Content Plan
TikTok & Instagram · Competitor research · Content strategy
JUNGSAEMMOOL is a well-known Korean makeup brand that is still new to most US shoppers. I helped plan a month of TikTok and Instagram content to introduce it to an American audience.
I started with competitor research. I studied how US and K-beauty brands like Rhode, Glossier, Tower 28 and Amuse were winning on social, looking at their formats, captions and comment sections. Four patterns stood out:
- Shoppers kept asking where to buy. Those questions filled the comments.
- Everyday content got saved more than glam. Routines and "what's in my bag" videos performed well.
- US audiences responded to playful, kitschy styling.
- Showing a full shade range built trust.
I turned each pattern into a concept that paired one product with a proven format. Our team produced 15+ of them. The videos under Instagram/TikTok content answered that comment directly and sent shoppers to Amazon and TikTok Shop.
- Content filming/production
- Instagram & TikTok Contents
485K+ views across Instagram Reels and TikTok
- +16K follower growth