Spero Apparel— Website Redesign
Overview
Redesigned the website for Spero, a student-run, gospel-centered apparel project creating clothing inspired by scripture. The goal was to build a stronger brand experience despite having a smaller product catalog than traditional apparel brands.
Problem
As a student-run brand, Spero had a limited number of products, which made a traditional product-heavy e-commerce layout feel sparse. The website needed to feel visually complete without overwhelming users or making the small collection feel like a limitation.
Audience
College students and young adults interested in faith, fashion, and meaningful apparel.
Goal
- Make the shopping experience simple and intuitive
- Use photoshoots and lifestyle imagery to create a fuller brand experience
- Showcase each collection beyond just product listings
- Communicate Spero’s mission and identity clearly
Design Approach
I used photography as a central part of the website, allowing each piece to feel connected to a larger story and visual identity. I also simplified navigation and product discovery so users could easily move between the brand story, designs, and shop.
final design
SPERO website
Outcome
The final site feels less like a small student shop and more like a cohesive apparel brand—using strong imagery, storytelling, and a straightforward shopping experience to make a limited collection feel intentional rather than sparse.